Live TV, the rest of the story…
If you read my previous blog (Live TV, Instant Gratification July 4, 2010) you may think that you know what happened this morning on KTVK Ch3 since I laid out how it would go. Guess again, it did not go at all the way I laid it out. This blog should be called “Live TV: anybody’s guess”.
I arrived as did my beautiful model Emily. I set up my Juvederm XC, applied a little topical anesthetic to Emily’s nasolabial folds (the groove from nose to corner of the mouth). Just before the numbing cream went on, the camera man got a “before” shot. Actually the robot camera got the shot, there are no cameramen, just weird machines that move all by themselves and suddenly you notice your face is on the monitor.
Kelly, assistant producer, cheerfully glided in and out with bits of info: we were to do a “bump” (ie: teaser shot) in a couple of minutes. This is that great shot where the guest for the next segment is spied upon while preparing. “Just try to look busy” she said. The camera robot loomed in and since Emily had the numbing cream on I just massaged it, trying to look busy. In the small studio, away from the anchor desk, you do not hear what is going over the air. What I realized later was that Tara and Kaylee (anchors) were chatting up the new, less painful Juvederm XC that gives immediate results. It looked like the Juvederm was the cream and that the results would magically appear while I massaged. Just a little confusing for the viewer I suppose.
Bump shot done and Kelly lets me know I have 2 minutes to do the entire treatment and back live with the after!! What?? I thought we were treating live! “No, we can’t . Viewers will complain, they don’t like needles, you know” Kelly explained patiently.
No sweat, but no way am I doing a lightning fast treatment on my gracious model. Two minutes is not enough. I negotiated for 5, barely enough for half a treatment if I hustled. Gratefully, Emily was game. 5 minutes later there we are, Emily with an awesome right side. Tara and Kaylee double teamed me and asked the usual relevant questions. It was a bit awkward to compare the before picture with half of an after but in reality the “half face” comparison was just as compelling. No before was necessary.
Tara’s assessment: it actually works! When can I have some? That is a great interview, when your host is convinced on and off the air.
I felt pretty good about it over all, I ran home to flip on the DVR and there I am, actually it’s mostly the back of my head with too much big hair. The guest never gets the good camera angle.
Live TV, instant gratification
“Live” on TV. Words that send shivers of anxiety through some, generally the one who is going to be “live”. Of course I am excluding the professionals. I am not one of the professionals (not a TV professional/personality I mean). I am a professional doctor and I get to play one on TV, “live”.
will be doing a real treatment on a real patient while I answer questions from our lovely interviewer
and anchor of Good Morning Arizona: Tara Hitchcock.
Friends and patients ask me if I get nervous. No, I love the camera as long as I know what I am talking about. Happily, I know what I am talking about when it comes to the subject of my July 5th, 2010 interview and demonstration of the new Juvederm XC. Juvederm has been FDA approved and widely used in the US since 2006 so this is not a “guinea pig” situation. The new part has to do with the addition of lidocaine, an anesthetic, to the mixture. We will demonstrate that this is a comfortable process, much more so than the original Juvederm. Read the full article »
Good looking people get the jobs?!
In this economic enviornment a lot of people are in the job market. Many of them are trying to determine how to stand out, impress the employer and land that job. Face it, first impressions are focused on the face. According to Malcolm Gladwell in his book Blink you have precious little time before that future employer makes that first and lasting assessment of you. Read the full article »

